Guns ‘N Roses have been a constant force in the world of hard rock since the late ’80s, and it doesn’t seem like they’re going anywhere anytime soon. GNR continue to dominate the headlines in the new year thanks to the ambitious Not In This Lifetime world tour. And with an improved media presence and rumors of a potential reunion album, it seems like everyone is developing an appetite for destruction.
Last year’s incredibly successful North American half of the tour raked in a whopping $117 million, and it’s possible they could bring in even more this year. The band is currently wrapping up its dates in Japan before hitting New Zealand, Australia, and the rest of Asia. Sadly, there are no reports that GNR will be visiting China, though they’re playing shows in Singapore, Thailand, and the United Arab Emirates.
Last year marked a new era for GNR. It began with the announcement that the band was reuniting—complete with Slash and Duff McKagan—to play at Coachella. They followed up the announcement with a venture into the world of online gaming through a licensed slot reel featuring the band, which helped built additional excitement. Mobile-friendly online casinos and dedicated mobile casino apps have become popular ways for many bands to extend the reach of their brand online. Both GNR and Motörhead have released slot reels featuring many of their biggest hits in addition to the stars themselves. This has helped the groups to continue connecting with fans, even when they aren’t touring or recording new music.
Following the showcase at Coachella, the band embarked on the first half of the tour. The live performances have been a huge success, so much so that the Not In This Lifetime tour became the biggest tour of 2016. That’s saying something when you consider that the competition included the likes of Bruce Springsteen and Metallica.
Guns N’ Roses will return to the United States later this summer when they resume the North American leg of the tour starting on July 27 in St. Louis. If you’re planning on trying to catch the boys in action, you may be out of luck because this is quickly becoming the hottest ticket of the year. When the second round of North American tickets went on sale last December,
more than 1 million tickets were sold in 24 hours and many of the dates sold out across the world.
While reunion tours are certainly nothing new, it’s rare to see one generating this level of buzz, much less this level of financial success. As GNR continues to print money throughout the Not In This Lifetime tour, many are wondering if this could inspire the band to continue to perform beyond 2017. There are already rumors of a potential reunion album, but considering how long it took to get Chinese Democracy, we won’t hold our breath. In the meantime, we wouldn’t mind the chance to see Slash and Axl on stage one last time.
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(Mason is a guest contributer to Rarasfarm)